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All your photos should be clear (not pixelated) and should include a mixture of head and shoulder and full length.

Last year Zoosk conducted a survey which concluded that full-body photos boost both sexes success by 203%.

Lester says her friend branded POF the 'TK Maxx of dating' because while you can find great stuff, it takes a bit of rummaging.

Whatever site you choose, the important thing is not to stagnate, according to Lester.

There are people out there who will gladly take your money to write your dating profile for you; but honestly, if you are too busy to spend 10 minutes writing a profile then you are too busy to date. Photos are a major stumbling block, and you see the same mistakes over and over again online. Again, it sounds silly, but your pictures should look like you, not taken from a freak flattering angle and not taken 10 years ago.

CHOOSING PICTURES: After your profile is written, choosing 4-5 pictures of yourself should be the easy part. Writer Daisy Buchanan has a rule in her book Meeting Your Match that states if you don't own the jeans you are wearing in the picture anymore then it's too old.

CHOOSING THE RIGHT SITE: London-based Charly Lester started a career in dating accidentally when her 30 Dates blog, chronicling her mission to find love took off.

Her advice is to try before you buy."Think of it like you are looking to date the site as well as the people on it", she says. Avail of free trials, sign up for three months at a time and "dip your toe" until you find one that fits. The last time I dated online I signed up for Guardian Soulmates, because I live in London and it's a newspaper I read, and I don't want to date someone who voted for Tony Blair. For example, Lovestruck is aimed at single professionals while Tinder tends to attract fun-seeking 18-24 years olds.

Remember too that even free apps and websites are making money out of you somehow.

By signing up you are giving them access to your profile and personal information (name, age, location, sexual preference etc) which they sell to third parties and vendors.

Statistics show that online dating is the third most common way for people to meet a partner (after 'through friends' and 'in a pub') and soon, industry insiders predict, half of all relationships will start online.

Right now (post-Valentine's Day) is a boom period, driving even more singles to look for love online, so whether you are trying it for the first time or bolstering yourself to give it another go, here's what you need to know.

She's right, I once received a message from a guy online asking why I liked men with 'breads'; I meant beards.

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